Yassine Keyou

Website designer + developer

Websites that look better, work faster, and make your business easier to trust.

I redesign websites for businesses that have outgrown the one they have. I do the design and write the code myself, so what you approve is exactly what goes live, and it works just as well on a phone.

View the Pulseheaven transformation Message me on Instagram
Yassine KeyouDesigner and developer behind Pulseheaven
The redesigned Pulseheaven homepage on desktop, showing the marketplace's new hierarchy and product discovery.
The redesigned Pulseheaven homepage on a phone.

Pulseheaven, the fashion marketplace I designed and built

  • Founder, designer, and developer of PulseheavenI designed it and I wrote the code.

  • Ecommerce, custom features, and complex buildsOnline stores, seller accounts, payments, and features built from scratch.

  • Design, mobile UX, performance, and implementationFrom the first sketch to a fast site that's live and working.

01Featured work

A real marketplace, redesigned and rebuilt.

Pulseheaven

Pulseheaven is a fashion marketplace where people buy, sell, and connect. I set the direction, redesigned the whole experience, built it on WordPress and WooCommerce, and wrote the custom marketplace, social, AI, and speed features.

My role
Product direction, UX/UI design, development, performance
Platform
WordPress, WooCommerce, custom plugins
Status
Live and in active development

What this means for your site:

  • Take a site that looks dated or pieced together and make it feel like one brand.
  • Build the features your business runs on, like checkout, accounts, and bookings.
  • Keep a site with a lot going on fast and easy to use on a phone.
See the full Pulseheaven case study See it live at pulseheaven.com
Before
The original Pulseheaven homepage on desktop: a slogan, two grey shop buttons, and two cut-out models.
After
The redesigned Pulseheaven homepage on desktop: a headline explaining the marketplace, a Shop/Sell switch, and a trust row.
Problem: The old homepage had a slogan and two grey buttons, and it didn't really tell you what you could do there. Change: A headline that says what the marketplace is, a Shop/Sell switch, shopping shortcuts in the header, and a row covering buyer fees, try-on, and secure checkout. Why it matters: A new visitor knows what the site is, where to start, and why it's safe before they even scroll.

02Capabilities

One person for the design and the build.

I don't hand you a mockup and disappear. I design it, build it, and make sure it works on your real site.

  • 01

    Website strategy and UX

    • Page hierarchy and navigation
    • User flows and responsive behavior
    • Fixing the spots where people give up before buying or reaching out

    Seen in PulseheavenShoppers and sellers each get their own clear path. See the homepage story

  • 02

    Visual design

    • Modern interface direction
    • Design systems and consistent components
    • Mobile-first layouts and interaction states

    Seen in PulseheavenShop, profile, account, and messaging pages now look like they belong together. See the design direction

  • 03

    Development and ecommerce

    • Custom-coded sites and WordPress builds
    • WooCommerce stores and marketplace experiences
    • Custom plugins, integrations, and account flows

    Seen in PulseheavenRebuilt the shipping and payout plugin and fixed a broken Apple Pay checkout. See what's under the hood

  • 04

    Performance and reliability

    • Page speed and Core Web Vitals
    • Caching, asset optimization, and query reduction
    • Bug fixing, security-minded builds, and QA

    Seen in PulseheavenFound the two slow requests that were overloading the server and fixed them. See the performance work

03Services

Three ways I can help.

I always start by looking at your current site, so you only pay for what actually needs work.

  • Full redesign

    Website redesign and rebuild

    For when your site looks dated, is confusing to get around, or falls apart on a phone.

    • Strategy and page structure
    • Visual redesign
    • Mobile-first build, on the platform that fits you
    • Content migration and launch QA
  • Specific fixes

    Website improvements

    For when the site mostly works, but a few parts are holding it back.

    • Store and product experience
    • Custom functionality and integrations
    • Theme, plugin, or custom code changes
    • Account, checkout, form, and workflow fixes
  • Speed + usability

    Performance and UX upgrade

    For sites that are slow, glitchy, or haven't been touched in a while.

    • UX and technical audit
    • Mobile usability cleanup
    • Speed and Core Web Vitals improvements
    • Bugs, consistency, and interaction fixes

04How it works

What working together looks like.

  1. Website review

    I get to know your business and your customers, go through your current site, and figure out what matters most.

  2. Direction and scope

    We agree on priorities, deliverables, timing, and price before any work starts.

  3. Design and build

    I design and build in stages, so you see real progress and can give feedback as we go.

  4. Test and launch

    I test on phones and browsers, check the speed, make final changes, and hand everything over.

Portrait of Yassine Keyou.

05About

Hi, I'm Yassine.

I'm the founder, designer, and developer behind Pulseheaven. Building a marketplace meant solving problems most business websites never run into, like payments, seller accounts, custom features, speed on phones, and a full redesign.

Now I use what I learned to help businesses whose websites don't show how good they really are. When you work with me, you're talking to the person actually designing and building your site.

06Questions

Questions people usually ask.

Does my website need to be on WordPress?

No. Pulseheaven runs on WordPress and WooCommerce, so that's where I have the most experience, but I can redesign your site no matter what it's built on. I'll tell you honestly whether to improve what you have, move to WordPress, or build a fast custom site. I coded this portfolio by hand, for example.

Can you improve my existing site without rebuilding everything?

Yes. A lot of sites just need a few fixes, like a faster homepage, a cleaner mobile menu, or a better product page. I'll recommend the smallest change that actually solves the problem.

Do you work with ecommerce websites?

Yes. Pulseheaven is a full marketplace on WooCommerce with sellers, payouts, checkout, and accounts, so I'm comfortable with everything from product pages to checkout problems.

Can you handle both design and development?

Yes. I design it and build it myself, so nothing gets lost between a designer's mockup and a developer's version of it.

How do projects get priced?

I price each project after I've looked at your site, so you're not paying for a package you don't need. You'll get a clear quote, with what's included and how long it'll take, before anything starts.

What happens after I message you?

I go through your website on desktop and on a phone, then reply myself with what I'd improve first. If it makes sense to work together, we'll figure out the details from there. No pressure either way.

07Contact

Your website should reflect how good your business actually is.

Message me on Instagram with your website and what's bugging you about it, whether it feels outdated, slow, or hard to use. I'll take a look and tell you what I'd fix first.

Message me on Instagram

  • I read and reply to every message myself.
  • No calls, budgets, or long questionnaires to get started.
  • If it only needs a small fix, I'll tell you.

Not on Instagram? Send your website here.

Useful if someone sent you this page.

Your details are only used to reply to you. Privacy

Got it, thank you.

I'll look through your website and get back to you myself with what I'd improve first.

Prefer email? yassinekeyou1@gmail.com
Message me on Instagram